We (NTeSoft LLP) have been in the email marketing and contact follow-up/management field for the last 6 years and have made it through the ups and downs of online marketing. We have weathered the storm and bandaged the bruises that come with being an online marketing entrepreneur. Through these experiences we have learned many valuable techniques and practices that an online entrepreneur needs to make it in this tough but lucrative business of online email marketing. We have taken these learning experiences and practices and packaged them into our new online marketing software, Emarketing Center (EMC). We have seen the market change from a spammers paradise to the need for LEGITIMATE Email Marketing. Along with legitimate email marketing comes buying quality leads and getting on the PHONE! When we started email marketing 6 years ago, sales were easy through spamming to large lists (100,000 emails or more) of non targeted, un-interested email leads. With a good subject line and solid ad copy, you could simply email your large email lists and play the numbers. Sometimes, you could see a response/order rate of 10% per mailing that would convert into sales just by emailing solid ad copy. But be warned!!! The days of bulk mailing/spamming are coming to a close! Sure, there are still a few people out there who swear by bulk mailing but looking at the email marketing industry as a whole, there has been a major shift how an entrepreneur can EFFECTIVELY market online. Bulk email lists have been BEAT TO DEATH by now. Most larger list of email leads you buy today (a penny or less a lead) have been bought and sold a million times over. The lead has been SPAMMED TO DEATH. People are so weary and informed of "spammers" now a days that the best subject line in the world will not stop your email from going to the trash bin. Further more, to crack down on all the spamming, Internet Service Providers (ISP's) have built in filters and functionality to "figure" out email as spam and never allows the email to reach the leads inbox. Deliverability of a "spam" or bulk list email has drastically been reduced to very ineffective numbers and it will NOT be getting any better. Only worse. Some see this major shift in email marketing as a disaster. We see it as an opportunity!. One needs simply to "shift" and change with the current market trend. It's time to get back to the basics.  Be prepared to WORK! You need to do more than buy 1000 leads and some software to email out your add copy to those leads. If that's all you do, you can expect to waste your investment. You need to work. You need to know what you're selling and be ready to work email support and the phones. Talk to your prospective leads. Get them excited, get them informed. Keep in contact via email and phone. Qualify your leads. USE BOTH Email and the Phone to qualify your leads! Email is a GREAT and inexpensive way to market and correspond with your leads but your missing the boat if you only email them. Ask yourself this question, "How did I get involved in the company/business I'm marketing?"  It's safe to say that almost everyone of you reading this talked to a representative or person involved in the business before you put any money down! Why do you think it's any different for anyone else out there?! A voice on the other side of the line instills confidence. Example: Email out to your list the best ad copy you have. Then, any lead who emails you back interested in what you had to say or offer, CALL THEM. Thus, use email to qualify your leads and filter out the people who may be interested and then call those who express some interest. Also, ALLOW them the opportunity to CALL YOU UP PERSONALLY in your ad copy! Buy Better Quality Leads. For the most part, you need to be working with targeted leads not co-reg leads. Work with leads who actually have requested information on a home based business. A co-reg lead is one that has many, many offers that the lead signs up for all on the same page. Usually 20 or more and what they are really signing up for is a chance to win whatever. You can imagine how interested a majority of these leads are in your business opportunity... TRASH BIN! These co-reg leads usually cost a penny or less. A decent opt-in lead asking for information on a home based business will cost you around $.60 or more depending on the quantity you buy. A good lead will include their phone # as well which means along with contacting the lead via email, GET ON THE PHONES AS WELL!!!! NTeSoft LLP 1025 N 3rd St Bismarck, N.D. 58501 (701) 258-6389 Our Software Refund Policy We offer a 14 Day (after date of sale) Money Back Guarantee on our EMarketing Center Software. Please call us at 701-258-6389 if you desire a refund for any reason before 14 days (after the date of the sale of the Emarketing Center software). Any requests after 14 days will not be refunded.