First, don't be frustrated with new software.  Everyone faces a learning curve with anything new in life.  Riding a bike, driving a car or starting a new job. We have all been there and when we look back, we wonder what all of the fuss was about.  We have spent years making the software easier to use and added features to keep up with today's  technology. This looks like a lot of training but I am going step by step and in great detail. Once you have set up 2 campaigns, you will have it down cold.

Lets Start..

Go to the "Start" Button (lower left corner of Windows) - Programs - E-Marketing Center

This will open up the software.  If this is your first time opening the software, you will need to enter in your email address and the email key code. You can find this information in an email that was sent to you when you downloaded the software.

Once EMC is open, click on the CAN Spam Icon (found in the EMC Software)

Enter in the required information for your emails to be Can-Spam Compliant.  You will not be able to send email out of EMC without filling in ALL the Can-Spam Compliance information (BOTH TABS).

 Why does the software require you to fill out the Can-Spam compliance area? The US Congress has passed a law requiring certain features and means of operation when sending out your business marketing email. EMC desires to be compliant and legal and helps you to meet the standards set forth by our governing bodies when sending out business marketing email.

Now, click on the tab - Honor all remove requests with EMC's Automated Removal System.

This is where you will enter your special email settings for your Auto Removal Link (OPT OUT)  You can use an existing email address but if your regular email program downloads it before the EMC does, you will need to process the remove manually. WE HIGHLY RECOMMEND you get another pop account (most isps allow you more than one email account) to handle your EMC Auto Removal Requests. What will happen is, when any of your leads clicks on the automatically generated link at the bottom of all the outgoing emails in EMC, the pop account you specify here will receive the removal request and EMC will recognize this when it checks this pop account and remove the user from future mailings.

If you do not have an email address just for your removes, you can call your ISP or web host to set this up! Simply request for another pop account. DO NOT USE THE WORDS REMOVE or OPT OUT or any words like that in the pop account name (remove@msn.com would probably be filtered out by email server filters and your email would never reach the recipient) Many spam filters filter these words out.

You will only use this address for removing people from your mailing list.  This is required by law and helps reduce any Spam complaints you may get.  When you call to set this up you need the following: 

Decide on the remove address.  Example   r@yourdomain.com .  If you do this with your ISP, it will need to be more unique like r12345@concast.net mainly because r@concast.net is probably taken.  Once you have decided on your remove email address you need the following from your ISP or web-host :

Incoming Mailserver:
username:
Password:

Notice the bottom text box "Click the below link to discontinue your service with us. This is permanent."

This is the text EMC will automatically add to the bottom of ALL OUTGOING EMAIL to remain compliant with the CAN SPAM ACT. Your leads will be-able to click on that link to request to be removed. You may change that text to anything you'd like to prompt your leads that this is an removal request.

Remember though, spam filters filter out a lot of words that deal with REMOVE, etc....

The Email Address of POP3 account is the email address you want to receive removal request at.

You also need to fill in the POP3 Server, username, and password of the pop3 account so EMC can retrieve the removal requests.

The removal text box allows you to enter the statement you want your contacts to see about the removal system.

This will give you all the info you need to complete the Auto removal system portion of the software.  

Once you have entered the information, close the form and all the information will be saved.

Proceed to STEP 2 >>